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DATA & ANALYSIS
Retail Performance Intelligence
Year-over-year comparisons, category benchmarks, and forecast visualisations — turning retail data into strategic clarity.
PERFORMANCE SNAPSHOT
Retail KPIs at a Glance
Total Market Growth
+6.2%
vs +3.8% in 2024
Online Penetration
34.1%
↑ from 29.7% in 2024
Average Basket Size
SAR 253
↑ SAR 16 YoY
Store Traffic
-2.1%
Footfall decline continues
Conversion Rate (Online)
4.8%
↑ from 4.1% in 2024
Return Rate
18.3%
↓ 1.4pp improvement
YEAR-OVER-YEAR COMPARISON
2024 vs 2025 Category Performance
Indexed growth across key retail categories. Base: 2023 = 100.
2024
2025
Health & Wellness
118
141
+19.5%
Grocery & Fresh
108
114
+5.6%
General Merchandise
103
99
-3.9%
Home & Garden
112
121
+8.0%
Apparel & Footwear
97
94
-3.1%
Electronics
105
109
+3.8%
Pet Care
122
138
+13.1%
Beauty & Personal Care
115
128
+11.3%
CHANNEL ANALYSIS
Sales Channel Distribution 2025
In-Store-4.4pp
65.9%
Online (Own)+2.9pp
18.7%
Marketplace
9.4%+1.1pp
Social Commerce
4.2%+0.8pp
Other
1.8%-0.4pp
2026 FORECAST
Projected Growth by Category
Consensus forecast for 2026. Based on analyst aggregation and internal modelling.
Health & Wellness
+16%
High
Pet Care
+12%
High
Beauty & Personal Care
+10%
Medium
Grocery & Fresh
+5%
High
Home & Garden
+7%
Medium
Electronics
+4%
Medium
Apparel & Footwear
+1%
Low
General Merchandise
-2%
Medium
Confidence:HighMediumLow
ANALYSIS REPORTS
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